For as long as I can remember I have been a huge fan of mac cosmetics. At the age of 15 ,was when I started my love affair with this company. The one thing I loved about Mac was that they always came out with newest colors and products and always put on fun events. It was always fun and entertaining to see the make-up artists coordinating their outfits according to the themes/events when visiting the local Mac counter. There has been a lot of celebrity exposure and endorsements which keep this company alive. Mac never fails to find a creative way to attract new consumers. Whether its young teens or even grandmothers, Mac has a wide selection of colors that suits everyone and their personality. I have recently spotted their new line called sugar sweet. I think its the most adorable way to attract their consumers. Advertisements used to promote this line was creative and not to mention...gives you a sweet tooth! The one thing that I am disappointed about is that I feel like these colors have already been out before. From what I have observed, Mac is starting to use colors and products they have had in past collections and creating new names for products that have been used before. I don't think I will ever know if this is for sure true but its frustrating to notice this happening. I know the economy is tough right now so i do have some sympathy. But i think if this is a true factor, they should really think about their devoted customers. We know our products!
